Our marketability service helps producers, writers, and creators evaluate whether a film or series concept is not only creatively strong but also positioned for commercial success. We analyse the project’s audience appeal, genre trends, talent attachments, and international distribution potential to determine how it can resonate with buyers and streaming platforms. By blending industry insight with comparative data from recent successes, we highlight both the strengths of a concept and the areas where it can be refined for greater impact.
Beyond creative analysis, we provide practical recommendations on positioning, budget considerations, and franchise potential, giving our clients a clear picture of how a project might perform in today’s competitive marketplace. The result is a strategic roadmap that increases buyer confidence and strengthens pitches, ensuring each concept is not just compelling on paper but also attractive to financiers, distributors, and global audiences.
If you know who your audience is are and what they may want to watch, then all you need to do is to give them precisely what they want. Adlibrio can advise on the strength of a concept.