It’s the question on everyone’s lips: will anyone buy my book? Is there a market? Will anyone want to read it?

The marketability of a book is influenced by multiple factors, including its genre, target audience, and current market trends. Books that align with popular genres, such as romance, mystery, or self-help, often enjoy high demand as they cater to large, established audiences. Additionally, tapping into trending themes—like climate change, mental health, or technology—can also boost a book’s appeal, as readers are drawn to content that resonates with contemporary issues or future-oriented perspectives. Effective marketability also depends on understanding the age group and demographics most likely to engage with the material, allowing publishers and authors to tailor their promotional efforts to reach this core audience through social media, book clubs, or targeted advertising.

Bookshop

There are no easy answers. With the right marketing from a publisher, and thoughtful positioning on the shelves of a bookshop any book will sell, at least in some quantity. But will your book fly off the shelves? We don’t have easy answers.

What Adlibrio can do is to give you a marketability report. We can provide indications of how strong your proposition is, and break it down into specific areas like character voice, setting and era, narrative style. This will help you to determine whether your work has a strong prospect of publication.

If you know who your readers are and what they may want to read, then all you need to do is to give them precisely what they want. Adlibrio can advise on the strength of your writing in your genre, and which agents might be interested in your work.